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RENTRAK
Do-It-Yourself Promotion

Rentrak provided its retailer subscribers with a variety of effective promotional programs, like in-stock guarantees. We produced postcards to alert retailers of those programs as alternatives to the do-it-yourself promotion in which the store owner makes his teenage daughter dress up in a humiliating costume (thus ruining her life) and stand out on the street corner to wave at passing cars.

That always works.