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RENTRAK The main advantage of Rentrak's PPT program to video retailers was that they could break even faster. Normally it took an average of 27 turns on a video rental for a retailer to start making money on a title. This could be disastrous if he'd bought a bunch of copies of a movie that turned out to be a turkey. With PPT he could start making money after only seven rentals. To make that point graphically, this folding postcard used an old Origami trick made famous by Mad Magazine in the 1960s. |
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