LOCKHEED ADS EARN HIGHEST STARCH SCORES FOR MAGAZINE MEMORABILITY

Though considered copy-heavy, the campaign earned the year's highest Starch scores (for recall and readability) in the magazines it which it ran (Time, The Economist, WSJ, Business Week, Aviation Week).

It was even featured in a special show on advocacy advertising in the SMITHSONIAN MUSEUM OF AMERICAN HISTORY.

Heroic People: CD Jeff Berry, CW Jeff Berry, AE Dave McAuliffe,
AD Jeff Berry, Alan Goodson, Al Abbott
Heroic Client: Tom Keeton