LOCKHEED WINS 19 CONTRACTS
Lockheed had identified 23 government contracts it wanted to win. And not only win, but keep funded. Our target audience was small: members of Congress. The idea was to link a current Aerospace or Defense program, by analogy, to a similar technological turning point in history. The implication to the Congressional target was that if we don't keep the Space Station or the Trident II or the F-22 funded and built by Lockheed, the very fate of American civilization would be at stake. Seriously. Politicians think like that.
|