BOOKBYTE

Bookbyte's campaign is also using trade print ads to the campus bookseller world, establishing themselves as a new wholesale source for used textbooks.

Jan Quinn, Bookbyte's Director of Marketing, has said, "Jeff helped us launch our new wholesale brand right into the statosphere. As he always does, he dug deep to challenge us. The result was an easy-flowing story that spins our differentiated service from the critical customer perspective."

No, we didn't pay her to say that.