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BOOKBYTE MAKES 650% R.O.I. FROM PEOPLE'S BRANDING ADS Bookbyte is a nifty little-big company that has come along at the right time. For ten years they've been an online resource for students to sell and buy used textbooks. Then they decided to approach those people who had been, up to now, their chief competition; campus bookstore owners. In one year Bookbyte experienced a phenomenal 650% return on its investment in creative advertising. See? Advertising pays off. Literally. |
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