VIGILANT

For 50 years TOC, or Timber Operator's Council, had been a non-profit organ-ization advising the timber industry on employment issues. As the company grew, the majority of its member companies had nothing to do with wood, so TOC they came to us to help them find a new brand.

The brand position We're in this together reflects the philosophy that all of us--employers, employees, customers--look out for each other. And Vigilant is something TOC had always been.