The grim reality of supermarket advertising is that there are very low budgets and you usually have to incorporate a price item. It's retail advertising at the Working Stiff level. Just the kind we love. And yet who says they can't be funny? These three, very low budget spots still managed to win awards.
We knew we had to do a Halloween theme with the third ad, but when they gave us tuna and pork chops to promote...
Heroic People: CD: Jeff Berry, CW: Karen Kemp, Kathy Stipe, AD: Linda Lawyer,
Producer: Jill Andresevic, Awards: Best in the West, Portland Ad Federation Rosey