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STARBUCKS
 Starbucks wanted to start selling coffee beans in supermarkets. We had the idea to romance the beans ala Indiana Jones. This ad was designed to position Starbucks coffee beans as so rare and good that people risked their lives in getting them to you. When the comp for the ad was originally presented at Starbucks headquarters in Seattle, someone in the conference room literally screamed. Now that’s a strong ad.
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