VANCOUVER CLINIC

The Vancouver Clinic in southwest Washington had an opportunity. Though they had been the premiere source for medical specialties in the region for decades, recent incursions by outside health corporations like Legacy and Providence raised the stakes.

We created a multimedia ad campaign using humorous images of people doing foolhardy stunts. The message was dual: that "we're here," both when you need us and in terms of local ownership...an admitted bit of "locals only" chauvinism.

Heroic Comrades: CD/CW Jeff Berry, AD David Kruger